How To Create A Profitable Sales Funnel In 5 Steps

A properly executed sales funnel allows your business to convert your leads into paying customers. It’s very important to build a profitable sales funnel but it may not be easy. Here are the top 5 tips to help you create a successful sales funnel.

1. Know Your Target Audience

Before you start creating your sales funnel, you need to know your target audience. Your research into the target audience will be based on the problems they are looking for solutions for, the social media channels they use, their interests and what they hate about online shopping. This way, you will have a proper understanding of your target audience.

2. Build Your Buyer Personas

Create various buyer personas and target your marketing campaigns to the different segments of your customers. Your research into different buyer personas should be based on answering why customers will buy your products, what may influence them to buy your products and how they are planning to use the products after purchasing.

3. Generate Traffic

If your target audience is not aware of the products you are planning to sell, you will not make any profits. You need to come up with different lead generation strategies to increase traffic to your site. You can try out different strategies such as SEO, PPC campaigns, influencer marketing, landing page optimization, social media marketing and guest posting.

4. Engage Your Audience

Your efforts in lead generation will fall short if you fail to engage your audience. Make sure they know about your products using various strategies such as creating high-quality and engaging blogs, creating interesting videos, influencer marketing (started by master coach Alex Mandossian), social media marketing and email marketing campaigns.

5. Convert Your Leads

If you are running a new business, one of your goals involves creating a highly profitable sales funnel. Well, lead conversion is the final stage of this process where website visitors will become paying customers. Well, you can ensure that any purchases don’t take too long by reducing the number of forms, fewer steps when completing a purchase and adding one-click options for sign-up and sign-in.

Final Thoughts

At the end of the day, having a successful sales funnel is the best way to ensure that your business is still profitable even after being in the market for a long time. First, you need to make sure you understand who you are selling your products to and why they need them in the first place. Secondly, you need to make sure that you engage with your customers through various platforms, especially on social media.

Don’t forget, if you are using influencer marketing techniques on how to build a high ticket sales funnel, make sure they are unique and authentic. Don’t fall for the trap of using fake testimonials and reviews because they may end up failing in the long run. Therefore, take your time to understand your audience and answer any questions they may have about your products. Make sure they feel appreciated and welcome to your business by making everything easier whether they purchase your products online or in a physical store. Use these 5 tips for the best results.

8 Quality Steel Works in Houston

There are a lot of steel works companies in Houston. However, it is important to find one that specializes in high-quality fabrication. This will help meet your needs with quality output from a reputable company. Take a look at our list below:

1. RVR Steel Works / Mobile Welding Services

RVR Steel Works have more than 10 years of experience in pursuing quality craftsmanship. They have certified welders and fabricators capable of creating and building custom steel projects. They can work with various types of metals like steel, aluminum, stainless steel, copper, and galvanized. Their steel projects include custom fabrication, repairs, pipe welding, structural, residential, commercial, fence gates, and furniture.

2. Ekstensive Metal Works

This custom automotive shop specializes in one-off cars and trucks. They can make a one of its kind car or truck with the highest quality and reliable builds in the industry. They can build or fabricate everything in-house. No need to buy; they will build you the vehicle you have in mind. Give them a call and talk about the projects that have been on your imagination.

3. CMC Rebar

One of the leading concrete reinforcing steel fabricators in the US, CMC Rebar has advanced metal fabrication facilities across the country. They provide services on construction solutions that furnish and install fabricated rebar including associated accessories in the construction industry. They can provide their clients with estimation, detailing, and fabrication services to help manage every project regardless of size, schedule, and demands.

4. Acme Brass and Aluminum Manufacturing

Serving customers at the Bellaire Southwest Houston for 55 years, Acme Brass and Aluminum Manufacturing is a family-owned business started in 1917. They specialize in small jobs, one-of-a-kind prototypes, short runs, and repeat items. Their services include shearing, cutting, forming, and rolling. They can work on small welding repairs and building metal parts following their customer’s design. They can be your trusted choice for metalwork.

5. Texas Forged Metal

Operating within and throughout the great state of Texas, Texas Forged Metal is a fence and gate construction company with decades of experience. They have extended their services to multi-family apartments, high-rise styles, and residential homes. Texas Forged Metals can build projects on ornamental stairs and railings, carports and structures, iron fences and gates, and steel balcony panels.

6. Architectural Fabricators

This gate company located in Houston Texas has been serving the area for over 20 years. They specialize in driveway gates, automatic security gates, and gate access controls for homes and businesses. They can deliver custom design work on both protective and decorative installations as they have their team of fabrication experts to do the job. No amount of scale and complexity can stop their team from working on a project; they will deliver the job of securing you and your property by delivering a top-quality gate operator system.

7. Electron Beam Welding

Electron Beam Welding applies the electronic beam welding technique that has more advantages over the conventional welding method. They can provide satisfactory finished products to their customer as they make sure that their Design Engineer understands the design, tooling, fixturing, and metallurgy needed before working on the project.

8. Ross Metals Works

This innovative family-owned metal works business provides custom metal fabrication and design services. Any metal project requested by their customers about windows, doors, railing, gates, ornamental steel beams, wine doors, stairs, and other metal products can be customized, designed, and crafted in their facility. Being one of the best in the industry, their work reflects their craftsmanship and innovation that makes them different from their competitors.

Finding a trusted steel works company is not difficult. There are many reputable companies in Houston, Texas that offer clients key services that are best fit according to budget. You will be able to find a fabrication shop that best suits your industrial and manufacturing needs.

7 Quality Thrift Shops in Houston

If you are looking for ways to save money with your purchases, one of the best things you can do is shop at thrift stores. Aside from saving tons of money, you can also help the environment and a lot of charities. In Houston, Texas alone, there are several thrift shops that sell quality and affordable stuff. From clothing to home furniture, you can surely find something that you will like.

Here are some of the best thrift shops in Houston that you can check out.

1. Society of St. Vincent de Paul Resale Shop

This resale store is run by the church and is located in Gulf Freeway Houston. They also have a store in Bellaire, Texas. Here you can find affordable items such as clothes, furniture, antiques, and other home goods. The store in Gulf Freeway is open every Tuesday and Friday from 9:30 AM to 5 PM and every Saturday from 11 AM to 4 PM. They also accept donations in case you want to help those who are in need.

2. Memorial Assistance Ministry or MAM

If you have babies and kids you can find great items for them such as toys, books, and baby products. Apart from that they also sell electronics, clothing, home furnishings, and so much more. Its 14,000 square feet store is filled with inexpensive things that are both brand new and pre-owned. The mission of MAM is to assist families who are in need and help them learn new skills for them to make their lives better. MAM also accepts donations. You can visit their shop located at Blalock Road, Houston, open every Monday to Saturday from 10 AM to 5 PM. Or check out their online store for easier shopping.

3. Flamingos Vintage Pound

Shop by the pound for only $12.99 at Flamingos Vintage Pound. Replace your whole wardrobe with stylish clothes, hats, accessories, and shoes. The store is located at Shepherd South, Houston. Flamingos Vintage pound also offers wholesale items for as low as $5 per pound.

4. Out of the Closet-Houston

Another great thrift store in Houston is the Out of the Closet. It has a wide range of items for sale that are used but are all in good condition. Prices are very affordable and you can easily find what you are looking for because the racks are well-organized. Aside from that, the staff is very friendly and helpful. Proceeds get to help HIV/AIDS foundation. They have several branches apart from Houston, such as in Los Angeles, Chicago, Orlando, and a lot more.

5. The Cottage Shop

The Cottage Shop is probably one of the oldest thrift shops on Westheimer Rd, Houston. It was established in 1964 with the mission of helping women who are in crisis. The shop is filled with vintage furniture and clothing. Most of the items are from high-end designers sold at a very reasonable price. Every Monday, you get to save more with their 50% sale on regular clothing. The store has a private parking lot and it accepts credit cards.

6. Houston Pets Alive Thrift

If you love animals, you may want to support the Houston Pets Alive Thrift shop. The store helps save dogs and cats from euthanasia. You can find trendy and vintage clothing and housewares that are branded but are budget-friendly. You can also adopt an animal during their Saturday sales. The people are accommodating and nice and you can also bring your furry friends with you.

7. Value Village

You can find random nice stuff at Value Village. This thrift shop offers branded items that you can get for a very cheap price. If you love vintage items, this is the place to be. If you are a regular shopper, you can get more value for your money with their card system, wherein if you spend $50, on your next visit you get 50% off on your total transaction, how great is that?

Understanding The Difference Between a Press Release and an Article

You’ve probably heard the term “press release” before, but do you know what it means when it comes to how to write a news release for yourself? It seems to be a common misconception that the term is just a fancy word for an article, but there are some differences between the two.

An article is best described as written content that is either printed or displayed electronically. It can cover any topic but is most often timeless content that people will benefit from, regardless of when they read it. A press release, on the other hand, is typically time-sensitive information regarding a current event, social concern, or announcement. A press release is what you will see when a new business opens or there has been a significant event such as an expansion. When it comes to writing one about yourself, there are some details you should know. So let’s find out how to write a PR release about yourself!

Company Press Releases

When a company writes and publishes a press release, its entire purpose is to inform the public and draw attention to the business. This can be a great tool for marketing when it is completed correctly or it can be a hindrance to the company if it is poorly developed. Knowing how to write a news release about yourself can be tricky. For a company to create a press release that will truly be beneficial, there are a few things they must keep in mind:

The Title

It may seem like a small thing, but the title of a press release can easily make or break it. The title must be concise and to the point, while at the same time informing the reader about the article topic and catching their interest. A general rule is that the title should be less than twenty words in length and should be interesting-the reader should feel compelled to find out more information.

Summary

Once an adequate title has been created, a summary should follow. The summary should give more detail about the article. It can explain more about the new company or the change the company has made. Once the audience has read the summary, they should know exactly what the article is about and what the headline or title is for. The summary should be short and will usually only consist of two or three sentences. Following the summary, a standard format press release will have the time and date of the release. If it is being published online, the publishing service will probably do this automatically.

Introduction

The Introduction of a press release should be an extended summary of the entire article. It should include five main points: who, what, when, where, and why. It should further educate the reader about what is going on, why it is happening, and how it can be useful to them or how it is beneficial in general. This is what makes people get excited about what is going on, and a key to how to write a PR about yourself. If it is poorly written or explained, it may cause the opposite effect.

Body and Authority

After the title, timestamp, summary, and introduction are set; it is time to move on to the body of the press release. The body should include information and quotes given by someone with power concerning the topic of the release. If the company is new, the information should be from the owner. If it is a press release for a new invention, the information would ideally come from the person that came up with the idea. Otherwise, it could be from the person that decided the product was worth making.

Conclusion

With all the main points out of the way and the audience now having a full understanding of what the company has to offer, it is time to bring the press release to a close. This is the part where the reader should be able to find out how to get more information about the company, product, or service or the call to action portion of the information.

Writing a Press Release about Yourself

Now that you understand the basics of how to write a news release, you can apply the concept to yourself. Although press releases are typically geared towards companies, they can also be used for individuals such as public speakers, freelance workers, or other contract-type services that people provide. For instance, if you are a public speaker and you are traveling to a city for the first time, putting out a press release about it is a great way to gain followers and build your audience while you are there.

To sell yourself through a press release as a means of marketing, you must find something captivating to draw in the audience. They should feel like they will be missing out if they don’t read the content. You should be able to tell them what makes you stand out and what you are doing that is significant, compared to other people in the field. If you are wanting to know how to write a press release to help sell yourself to an audience, the tips below may be helpful.

First and most importantly, make sure the readers know what you do.

Once they understand what you do, show them why you stand out among the competition.

In doing this, never put other people down or say you are “better than” someone else. People tend to respond much better to positive information that seems exciting and new rather than a negative atmosphere.

Write the press release in the third person.

It may seem strange to write about yourself this way, but it will come across much better to the reader and it is more difficult to leave out important information that you may assume the reader knows if you were to write it in the first person.

Be honest.

Don’t try to make yourself into something you are not. You should be able to present yourself in a way that makes you look good to the readers but you want to make sure you give them an accurate idea of who you are and what you have to offer. One of the quickest ways to hurt your reputation is to mislead your audience.

Remember, when you know how to write a press release, you have a valuable marketing tool and if properly written and distributed, it can give you a powerful business edge whether you are an individual or writing on behalf of a company.